Introducing Local Hero ™ | Financial post

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The self-service digital local marketing app for franchisees from the experts at Boulder Heavy Industries

BOULDER, Colorado – Boulder Heavy Industries, a leading group of marketing services and software companies built around a deep understanding of the digital ecosystem, has been providing innovative digital marketing solutions to hundreds of national brands for years. Now, Boulder Heavy Industries is leveraging this expertise to put powerful local digital marketing tools in the hands of the franchisees and corporate marketing teams that support their success. Today, Boulder Heavy Industries is proud to present Local Hero ™, a self-service digital local marketing application to help franchisees achieve bottom lines with online TV / CTV, radio and social advertising campaigns that can be launched in just a few clicks.

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“Local Hero is a low-cost, easy-to-use application that takes the guesswork out of local digital marketing for franchisees, dealers and company-owned establishments. It’s the right tool at the right time to help franchisees compete locally in a crowded and noisy marketplace, ”said Adam Edelman, Founder and Executive Chairman of Boulder Heavy Industries.

The simplicity of Local Hero makes it a powerful tool for inexperienced and seasoned marketers. Company marketing departments can use Local Hero to create brand-approved templates and can also take advantage of Local Hero’s library of market-tested local ad units. Local Hero’s Creative Hero ™ ad localization software automatically turns templates into high-quality, local ads customized for each location. The app even automatically customizes hard-to-create formats like video and radio. Every localized ad is guaranteed to follow brand guidelines, so brands never have to worry about “dishonest creations” in the market. Before and after each brand launch, Local Hero success teams and local franchise advisors are there to provide one-on-one training and real-time support to regional operations teams, franchisees and brand store managers.

The user experience for franchisees is even simpler: with a few clicks on their smartphone, franchisees can choose a promotion, choose their campaign budget and schedule their launch. Local Hero’s automated reports make it easy for franchisees and businesses to track measurable results and monitor their business growth.

Why local digital is the future

Consumers are constantly connected to their devices and the internet, so it is vital for businesses to connect with them in the digital realm to compete in hyper local markets. According to Hootsuite’s Global State of Digital Report 2021, 7 in 10 internet users go well beyond search engines for information on products and services. That’s why Local Hero campaigns go the extra mile to include ads on networks like YouTube, Spotify, Waze, Facebook, and even OTT TV / CTV. Local Hero enables franchisees to run digital media campaigns locally like a pro, with very low entry costs and a lot of flexibility.

“Local Hero is the culmination of listening to brands talk about the importance of providing their franchise partners with local digital opportunities that are easy to use and reach across major digital channels. This comprehensive app gives franchisees more control over the success of their business with the capabilities of a complete digital marketing agency at their fingertips, ”added Tom Meyer, Senior Vice President of Customer Success for Local Hero.

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“Local Hero is modernizing local store marketing, and now franchisors can affordably provide this smart app with robust capabilities to their franchisees,” added Edelman.

For more information on Local Hero, please visit

About Boulder Heavy Industries

Boulder Heavy Industries is a leading provider of digital marketing services and software solutions with a portfolio of companies that includes Respondology (, Brandzooka (, Principia Analytics (, IMM (imm. com), Fact & Fiction ( and Visiqua (

For more information, please visit

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Barbara caruso
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