Instacart Expands SNAP EBT Payments Program, Celebrates Year of Improving Access to Food


Instacart is the first and only platform to pioneer the process of integrating retailers with the United States Department of Agriculture’s Food and Nutrition Service (USDA FNS), accelerating the capabilities of retailers to certify online acceptance of EBT SNAP. As a result, more than half of all federally licensed retailers have received their EBT SNAP online certification for their stores on the Instacart platform. Additionally, Instacart now enables EBT SNAP online payments to reach over 25 million food insecure people in the United States.

As Instacart continues to invest in creating better access to food for more people, the company is introducing a number of new offerings and integrations to expand its EBT SNAP online payments footprint:

  • Grant Fee with Free Delivery and Pickup: Doubling down on its commitment to increase access to food, Instacart waives delivery and pickup charges on all EBT SNAP orders from January 1, 2022 through March 31, 2022 for customers using a valid EBT card associated with their Instacart account as part of their purchase. This new promotion follows Instacart’s free delivery or pickup offer on the first three orders from EBT SNAP customers in the past year.
  • Convenient delivery for EBT SNAP: In addition to partnering with traditional grocers, Instacart now allows a number of its retailers to accept EBT SNAP payments through its virtual convenience offering. Whether it’s fresh produce, pantry staples, or last-minute dinner ingredients, convenient delivery gives customers an easier and faster way to shop at their grocers. favorites in just 30 minutes. EBT SNAP convenient delivery is available in partnership with Ahold Delhaize United States banners: Food Lion Now, GIANT Instant Delivery, Giant Food Convenience, Hannaford Now, MARTIN’s Instant Delivery, and Stop & Shop Express – all of which can be found in the Convenience Hub on the Instacart Marketplace.
  • Extension of availability with new retailers: Since the launch of EBT SNAP payments in partnership with ALDI in november 2020, Instacart has extended its EBT SNAP footprint to include more than 40 retailers in more than 5,600 stores in 39 states and Washington DC. Over the past year, Instacart has continued to partner with a large list of retailers that accept EBT SNAP, which now includes Ahold Delhaize United States, Brookshire’s, Earth Fare, Fairplay Foods, Food Bazaar, Harps Foods, Homeland, Little Giant Farmer’s Market, My County Market, PAQ, Inc. (Food 4 Less California and Rancho San Miguel), Price Chopper / Market 32, Publix, The Save Mart Companies, Schnucks, Strack & Van Til, Tops Markets, Wakefern Food Corp., Woodman’s Markets and more.
  • Instacart business integration: In addition to developing EBT SNAP in the market, Instacart has enabled EBT SNAP payments on its enterprise solutions in partnership with BJ’s Wholesale Club, Brookshire’s, Food Bazaar, Food Lion, Harps Food Stores, Homeland, Publix, The Save Mart Companies , Schnucks, Strack & Van Til, Tops Markets and Wakefern Food Corp. By enabling payment integration across retailer web and mobile platforms – including retailer-owned websites and apps – which are powered by Instacart enterprise technology, EBT SNAP customers have now even more options when accessing fresh foods and pantry staples from the grocers they know and trust.

“We believe that grocery delivery and pickup shouldn’t be a luxury for some – it should be accessible to everyone,” said Fidji Simo, CEO of Instacart. “We are proud of the progress we have made since the launch of EBT SNAP payments and are grateful to our retail partners and USDA FNS for helping us close the gap in food accessibility for millions of Americans. Going forward, we are committed to expanding our EBT SNAP offering and investing in additional programs that provide consumers with more accessible, affordable and nutritious ways to feed their families. ”

“We are proud to have led the way as the first grocery retailer to introduce EBT SNAP online payment with Instacart,” said Brent Laubaugh, co-president at ALDI US “We share Instacart’s mission to increase access to food for those who need it most. Offering the best possible prices on groceries is our goal, you can see it in our low prices, everyday We look forward to continuing our partnership to help millions of families put food on the table across the country. ”

“Feeding America supports programs that improve access to nutritious food for people across the country facing food insecurity,” said Lauren Biédron, vice president of corporate partnerships at Feeding America. “We are proud to partner with Instacart, which continues to connect communities to food in meaningful ways.”

As EBT SNAP’s online footprint continues to grow, Instacart recognizes the importance of understanding and meeting the needs of EBT SNAP beneficiaries. Looking at last year, the data shows that with stores that offer both delivery and pickup, EBT SNAP customers mostly opt for delivery. Since most EBT cards are reloaded at the start of each month, EBT SNAP orders on Instacart are most often placed in the first three weeks of the month. When it comes to the busiest aisles, EBT SNAP beneficiaries most often turn to produce, frozen foods, dairy and eggs, beverages, meat and seafood.

When available, EBT SNAP participants may purchase from select retailers through the Instacart website and mobile app, as well as the websites and apps of select retailers. Once an Instacart customer profile is created, customers can enter their EBT food card information as a payment method in their profile. Customers will need a secondary form of payment for non-food items such as taxes, tips, and charges in accordance with federal SNAP guidelines. Customers can then enter their zip code to determine if they are near a participating retailer, and begin purchasing and selecting items from retailer’s EBT-eligible products. Once the items have been added to their cart, customers will be able to select how much of their benefits they want to allocate to the order. Delivery and pick-up orders can be placed by customers for receipt within 30 minutes or scheduled several days in advance. For more information on EBT SNAP on Instacart, visit www.instacart.com/ebt-snap.

About Instacart
Instacart is the leading online grocery platform in North America. Instacart shoppers offer same-day delivery and pickup services to bring fresh groceries and essentials to busy individuals and families across the United States and Canada. Instacart has partnered with more than 700 beloved national, regional and local retailers, including unique brands, to deliver from more than 65,000 stores in more than 5,500 cities in North America. The Instacart platform is available to more than 85% of American households and 90% of Canadian households. The company’s cutting-edge enterprise technology also powers the e-commerce platforms of some of the world’s largest retail players, supporting their websites, applications and white-label delivery solutions. Instacart offers an Instacart Express subscription which includes reduced service fees and unlimited free shipping for orders over $ 35. For more information visit www.instacart.com. For anyone interested in becoming an Instacart buyer, visit https://shoppers.instacart.com/.

SOURCE Instacart


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